Saturday, March 17, 2012

TSTO Agency

Very Classic Concentration!  

TSTO created this for Vuoden Huiput (VH) 2010.  VH is Finland's yearly design awards for best in advertising and graphics.

Best if I let them describe the process of creating this: "Together with a programmer we created an application that transformed any written word or sentence into a rebus, an allusional device that uses pictures to represent words or parts of words. In English, a rebus often uses homonyms, as seen in the classic IBM logo consisting of a picture of an eye, a picture of a bee and the letter M. However, homonyms are rare in Finnish language, therefore a rebus was constructed from a list of some 5000 words with the most used syllables and matched with an image search result from Google."  Interesting, huh?

via September Industry Journal.  TSTO is represented by PEKKA Agency.

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